Engineered for durability, spatial optimization, and structural safety across international retail and industrial facilities.
Founded in 2016, Dongguan Dingguan Metal Products Co., Ltd. (DirectRack) is a technology-driven, globally verified warehouse equipment enterprise located in Dongguan, Guangdong Province. Leveraging over 10 years of structural engineering expertise and an 8-year international export background, DirectRack has solidified its standing as an authoritative OEM/ODM supplier of high-precision steel rack configurations and commercial display fixtures.
Our operation is anchored by a state-of-the-art manufacturing plant covering a 25,000 square meter building area, integrating state-of-the-art cold-roll forming lines, automated robot welding cells, and electrostatic powder coating spray configurations. This infrastructure supports an annual export revenue consistently exceeding $18 million USD, supplying premium storage and supermarket systems to complex logistics systems worldwide.
DirectRack maintains strict quality governance enforced by 28 specialized QC inspectors. Our quality control framework adheres to international AS4084 (Steel Storage Racking) and OSHA safety standards. Our standard product inspection methods include X-ray weld seam analysis, coating thickness measurement via magnetic gauge, column compression destruction tests, and full-scale beam deflection loading tests to ensure zero-defect delivery.
Each production run of cold-rolled steel profiles is traceable back to its hot-rolled coil batch. To ensure the safety of our structures in high-stress and seismic zones, we utilize advanced Finite Element Analysis (FEA) models to simulate mechanical load deflections, guaranteeing that our hardware maintains structural integrity far exceeding local engineering safety limits.
In the contemporary landscape of warehouse logistics and modern retail, storage systems have evolved from simple passive structures into highly integrated systems. Today's multinational procurement teams look for optimized space utilization, modular design versatility, and strict compliance with local safety standards. DirectRack addresses these macro requirements by utilizing advanced structural engineering technologies and a reliable supply chain network.
Modern warehouses are shifting rapidly toward automated guided vehicles (AGVs) and automated storage and retrieval systems (AS/RS). This shift demands extremely tight dimensional manufacturing tolerances in structural steel frames, which DirectRack achieves through automated robotic laser-welding configurations.
Global enterprises require environmental compliance from factories. DirectRack utilizes heavy metal-free, low-VOC electrostatic powder coatings that exceed global REACH and RoHS environmental standards, ensuring corrosion resistance in demanding climates without ecological compromise.
High land prices globally require multi-tier mezzanine floor constructions and custom-fit vertical racks. Our systems allow clients to maximize their vertical space by scaling configurations dynamically without requiring structural alterations to their existing real estate.
DirectRack maintains strategic alliances with 650 supply chain partners across raw steel sourcing and automated surface treatment industries. This massive scale ensures price stability and guarantees uninterrupted raw material access, even during macro-market fluctuations. Our primary export markets include Southeast Asia, the Middle East, and South America, where we cater to retail distribution facilities, automotive parts warehouses, and commercial FMCG wholesale hubs.
Innovation is at the core of our business model. Spearheaded by 35 senior R&D engineers, DirectRack provides dynamic structural calculation models and fully bespoke modular storage designs. Our custom options feature customizable shelf depth/height ratios, multi-tier mezzanine configurations, anti-seismic bracing, and custom RAL color palettes. In the previous year, we successfully introduced 42 new product designs to meet evolving automated warehouse demands, supporting our clients in staying at the absolute forefront of storage engineering.
Take an inside look at our advanced manufacturing workflow, standardizing quality control at every phase of steel transformation.
Selling structural metal rack systems internationally requires compliance with a complicated web of local safety codes and regulations. At DirectRack, we do not just ship structures; we deliver fully engineered solutions that comply with regional structural and building guidelines.
Our structural components undergo rigid physical testing to comply with the Australian AS4084 code. We evaluate ultimate upright compression loads, portal frame stiffness, and baseplate rotation margins, protecting operations against seismic risk and material stress.
For the North American market, our systems are optimized for safety under OSHA standards. High-strength structural steel uprights, baseplates, and load beams are engineered to resist accidental impact, maintaining stable capacity margins under full loads.
We design, test, and manufacture our shelving according to European Federation of Materials Handling (FEM) practices. This guarantees safety, standardized tolerance control, and structural integrity under dynamic operations.
DirectRack is committed to the continuous improvement of industrial shelving systems. Our 5-year technology roadmap focuses on three main engineering paths:
Technical and logistics answers for global procurement officers, warehouse managers, and retail partners.
Designed for logistics distribution centers, high-volume retail hubs, and high-density warehouse operations.
DirectRack