Premium metal shelving layouts, grocery store configurations, and warehouse storage components designed for maximum load capacity, structural stability, and structural longevity.
Dongguan Dingguan Metal Products Co., Ltd. (DirectRack) is a premier technology-driven warehouse and supermarket equipment manufacturer delivering custom steel storage systems globally.
Operating from the manufacturing cluster of Dongguan, Guangdong Province, Dongguan Dingguan Metal Products Co., Ltd. (DirectRack) has positioned itself as an industry-leading OEM/ODM partner for major retail brands and international distribution warehouses. With over 8 years of global export experience, we understand that supermarket shelving is not merely a product holding tool; it is the physical foundation of retail logistics efficiency and consumer space marketing.
By establishing strategic alliances with 650 supply chain partners across raw steel mills and automated chemical coating suppliers, we maintain stable raw material pricing and uninterrupted production queues. This level of supply chain control allows us to pass down cost efficiencies and guarantee delivery schedules to FMCG wholesale hubs, specialized convenience stores, and industrial fulfillment warehouses worldwide.
“DirectRack focuses on delivering structural design innovations that maximize load distribution and maximize vertical space usage, directly impacting our clients' bottom-line logistics operations.”
Led by a department of 35 senior R&D engineers, we continuously test the limits of steel storage design. Last year alone, our engineering team introduced 42 new product designs designed to integrate with modern warehouse robotics (ASRS) and retail layout systems. We develop and deliver customized shelf depth-to-height ratios, specialized anti-seismic cross-bracing frameworks, and bespoke modular displays to match any regional regulatory requirement or corporate visual brand system.
From structural metal forming to computerized spray coating: a transparent view inside our ISO-aligned production facility.
Analyzing key shifts in retail layout designs, the rising demand for multi-material structures, and smart inventory interfaces.
Modern supermarkets demand fast-adjusting shelves to handle shifting seasonal promotions. Boltless configurations and snap-in systems reduce setup times while matching varying load capacities.
Smart shelves with built-in channels for Electronic Shelf Labels (ESL), product sensors, and weight-based monitoring are becoming standard, enabling dynamic pricing and real-time inventory updates.
The industry is transitioning toward clean manufacturing. Zinc-free powder coating, recyclability, and low-VOC surface treatments are now key criteria in European and American retail tenders.
B2B retail procurement managers must balance quality, supply chain security, and design customization.
For supply chain directors, buying steel gondolas is a complex logistics process. Heavy metals are heavy, making shipping costs and space optimization critical. DirectRack solves this challenge through flat-pack engineering, reducing shipping volumes and maximizing container loading efficiency.
Furthermore, our OEM/ODM capabilities address unique architectural limitations. Whether it is matching a corporate RAL color palette or building reinforced base feet for heavy oil displays, our design engineers generate dynamic structural calculations and prototypes prior to mass production. This step minimizes field failures and speeds up store deployments.
Modern stores frequently merge frontend displays with backend micro-fulfillment zones. Our range—stretching from light-duty gondolas to industrial warehouse pallet racks rated for up to 3000kg per level—allows store owners to source all display and storage racks from a single manufacturer.
How our testing methods ensure zero-defect delivery across international borders.
Every structural weld is analyzed using non-destructive X-ray technology to prevent field fatigue and weld failures under heavy loads.
We verify epoxy powder coating thicknesses using precision magnetic gauges, ensuring rust resistance in humid climates.
We run routine column compression destruction tests to confirm structural load ratings and safety margins.
A look at DirectRack's next-generation retail display systems.
Expert answers addressing the structural, material, and logistics concerns of global retail buyers.
Complete your store and logistics infrastructure with heavy-duty storage racks and checkout components.
DirectRack