Engineered steel assemblies, retail display arrays, and optimized warehouse configurations curated for high-velocity global supply chains.
Founded in 2016, Dongguan Dingguan Metal Products Co., Ltd. (DirectRack) is a technology-driven warehouse equipment enterprise located in Dongguan, Guangdong Province. Leveraging 10 years of industry expertise and 8 years of international export background, the company operates a state-of-the-art manufacturing plant covering 25,000 square meters of building area. Our annual export revenue consistently exceeds $18 million USD, supplying premium steel storage systems to worldwide logistics networks.
As an established authority in custom metallic fabrication and commercial space engineering, DirectRack bridge the gap between design vision and physical execution. Our global distribution channels ensure large-scale projects receive robust, safety-compliant equipment designed for high-density retail and warehouse environments.
Modern commercial environments require dynamic interactions at the shelf edge. Traditional static displays are rapidly being replaced by highly customized, modular, and structurally sound systems. The contemporary global market demands display fixtures that serve dual purposes: maximizing high-impact brand visibility and maintaining heavy load-bearing structural integrity under demanding retail conditions.
At DirectRack, we view the retail floor through the lens of spatial physics and customer psychology. Global supermarket chains and convenience networks are experiencing key shifts:
A major bottleneck for growing retailers is the disconnect between front-end display aesthetics and back-end warehouse logistics. If display components are fragile, maintenance overhead eats into operational margins. Conversely, heavy industrial shelving lacks the delicate finishing required for consumer-facing storefronts.
DirectRack bridges this gap through a unified manufacturing process that applies industrial-grade engineering to retail spaces.
Optimized for boutiques and mother & baby stores using composite steel-and-wood modular displays that offer warm aesthetics backed by solid load frames.
Heavy-duty gondola systems and storage frames engineered to handle direct-pallet drops and bulk merchandise arrays with high impact resistance.
Multi-tier mezzanine configurations and anti-seismic FIFO rack networks designed to integrate with automated sorting systems and AGV fleets.
Utilizing a seamlessly integrated OEM/ODM trade background, DirectRack has established strategic alliances with 650 supply chain partners across raw steel sourcing and automated surface treatment industries. Our primary export markets include Southeast Asia, the Middle East, and South America. Our main client types range from retail distribution facilities and automotive parts warehouses to commercial FMCG wholesale hubs.
Innovation is at the core of our business model. Spearheaded by 35 senior R&D engineers, DirectRack provides dynamic structural calculation models and fully bespoke modular storage designs. Our custom options feature customizable shelf depth/height ratios, multi-tier mezzanine configurations, anti-seismic bracing, and custom RAL color palettes. In the previous year, we successfully introduced 42 new product designs to meet evolving automated warehouse demands.
The lifecycle of a DirectRack storage display unit involves advanced precision machineries operating on cold-rolled steel coils, processed under strict digital monitoring parameters:
In structural steel systems, quality isn't just about paint finish—it represents structural safety. DirectRack maintains strict quality governance enforced by 28 specialized QC inspectors. Our quality control framework adheres to international AS4084 and OSHA safety standards. Our standard product inspection methods include X-ray weld seam analysis, coating thickness measurement via magnetic gauge, column compression destruction tests, and full-scale beam deflection loading tests to ensure zero-defect delivery.
By applying automated precision during cutting, bending, and punching, our tolerances are kept within ±0.05mm. The powder coating thickness is continually tested with digital magnetic gauges to maintain a uniform thickness of 60 to 90 microns, providing high scratch protection and rust resistance in humid storage areas.
Addressing core compliance, material testing, and shipping requirements for structural point of purchase and warehouse shelving configurations.
Every steel structural product we design undergoes finite element analysis (FEA) to confirm steel performance under peak loading parameters. Our 28 specialized QC inspectors supervise full-scale beam deflection tests and physical compression destruction tests. We issue structural test certificates matching Australian AS4084 and American OSHA requirements for high-density warehouse racking systems.
We offer comprehensive layout design. Our engineering team can adjust length, depth, and height ratios, incorporate dynamic anti-seismic reinforcement braces, add custom powder coating options (any classic RAL code), and adapt modular steel-wood combinations. We support special configurations including integration with automated shuttle carts (AS/RS systems) and specific column profiles.
Pure metal stands, treated via shot-blasting and electro-spray molding, offer high durability and structural life, making them ideal for heavy grocery or supermarket discount stores. Steel-wood systems combine high aesthetics with strong structural frames. They use premium laminated density boards on rigid steel uprights, balancing visual appeal with structural integrity for boutique baby and fashion shops.
Drawing from our network of 650 supply chain partners and a 25,000m² factory, we process standard OEM modifications in 20-25 days. Large customized orders involving multi-tier systems require 30-35 manufacturing days. We handle logistics planning through key shipping ports in Guangzhou and Shenzhen to ensure smooth ocean transit to all target international markets.
Engineered shop counters, boutique shelving, and heavy-duty structural cantilevers designed to maximize floor space and warehouse capacity.
DirectRack