High-load retail checkout systems, robust supermarket displays, and heavy-duty industrial storage racks designed for durability.
A technological force in metal fabrication, setting international benchmarks for heavy-duty warehouse equipment and architectural racking.
About Dongguan Dingguan Metal Products Co., Ltd. (DirectRack) > Founded in 2016, Dongguan Dingguan Metal Products Co., Ltd. (DirectRack) is a technology-driven warehouse equipment enterprise located in Dongguan, Guangdong Province. Leveraging 10 years of industry expertise and 8 years of international export background, the company operates a state-of-the-art manufacturing plant covering 25,000 square meters of building area. Our annual export revenue consistently exceeds $18 million USD, supplying premium steel storage systems to worldwide logistics networks.
We pride ourselves on serving a diverse, demanding clientele that includes retail distribution facilities, high-throughput automotive parts warehouses, and commercial FMCG wholesale hubs. By implementing an unbroken vertical manufacturing system—from structural design, automated metal punching, robotic welding to powder-coat line curing—we bridge the gap between architectural-grade durability and cost efficiency.
Global supply chains are undergoing structural shifts. Rising land values, labor shortages, and the growth of e-commerce are forcing logistics companies and retail networks to maximize their spatial utilization. In outdoor and semi-outdoor environments—such as construction supply yards, seaport logistics hubs, and cold-chain facilities—the demands on racking infrastructure are doubled. Standard indoor racking fails rapidly under environmental stresses like wind loading, humidity, and UV degradation.
DirectRack provides engineered structural steel racking systems that act as crucial links in these global logistics frameworks. By utilizing hot-rolled structural shapes, specialized Q235B carbon steel, and advanced protective coatings, our systems withstand extreme weather while facilitating dense inventory storage. Whether configuring high-bay pallet racks, automated storage and retrieval systems (AS/RS), or heavy-duty cantilever structures, our solutions optimize supply chain continuity by reducing warehouse bottlenecks and preventing equipment failures.
"Modern warehousing is no longer just about storing pallets; it is about dynamic throughput velocity. A rack failure is not just a structural disaster—it is a supply chain stoppage."
Step-by-step production flow and our advanced equipment list ensuring millimetre-precision fabrication and uniform tensile strength.
Quality Assurance & Testing Standards > DirectRack maintains strict quality governance enforced by 28 specialized QC inspectors. Our quality control framework adheres to international AS4084 and OSHA safety standards. Our standard product inspection methods include X-ray weld seam analysis, coating thickness measurement via magnetic gauge, column compression destruction tests, and full-scale beam deflection loading tests to ensure zero-defect delivery.
To qualify as a premium outdoor and industrial rack system, our metals go through multiple testing phases before dispatch. The load-deflection ratio (L/200) is monitored under strict test protocols where the structural members are subjected to 1.5 times their safe working load limit. Welding integrity is checked using non-destructive ultrasonic and X-ray testing to guarantee that cold joints or structural vulnerabilities do not develop under seismic stress or high ambient vibrations.
Global Trade & Supply Chain > Utilizing a seamlessly integrated OEM/ODM trade background, DirectRack has established strategic alliances with 650 supply chain partners across raw steel sourcing and automated surface treatment industries. Our primary export markets include Southeast Asia, the Middle East, and South America. Our main client types range from retail distribution facilities and automotive parts warehouses to commercial FMCG wholesale hubs.
R&D & Customization Capabilities > Innovation is at the core of our business model. Spearheaded by 35 senior R&D engineers, DirectRack provides dynamic structural calculation models and fully bespoke modular storage designs. Our custom options feature customizable shelf depth/height ratios, multi-tier mezzanine configurations, anti-seismic bracing, and custom RAL color palettes. In the previous year, we successfully introduced 42 new product designs to meet evolving automated warehouse demands.
Our collaborative pipeline works directly with EPC (Engineering, Procurement, and Construction) companies to simulate layout loads using advanced finite element analysis (FEA) software. This enables us to determine exact sheet thickness, metal grade, and anti-tipping footprint configurations before cutting steel, resulting in significant cost savings and minimized risk during onsite assembly.
Industrial storage solutions must conform to the geoclimatic realities of where they are deployed. Racks installed in coastal warehouse environments in Southeast Asia require higher corrosion resistance (C4 or C5-I classification) due to salty maritime winds, whereas structures in seismic-active zones of South America require rigid bracing. We provide specialized local structural calculations to ensure each install satisfies municipal regulations.
The warehousing industry is evolving toward complete automation. DirectRack is actively developing structural profiles that integrate with smart warehouse technologies. This includes integrating RFID tracking channels within vertical uprights and designing rack beams prepared for automated storage and retrieval systems (AS/RS) shuttle rails.
We are also taking major steps in green metallurgy. By optimizing our powder coating processes and deploying energy-efficient infrared curing tunnels, we have cut energy use per ton of steel processed by 15%. DirectRack is committed to helping customers achieve LEED and carbon-neutral building certifications by sourcing recycled steel components and implementing environmentally safe anti-corrosion treatments.
Explore our full line of industrial selective warehouse storage racks, custom displays, and retail logistics accessories.
Answers to critical questions on structural engineering, load testing, export compliance, and customized layouts.
DirectRack