Engineered for extreme structural capacity, aesthetic appeal, and optimized merchandising performance.
Delivering high-integrity engineering, automated workflows, and global compliance since 2016.
Founded in 2016, Dongguan Dingguan Metal Products Co., Ltd. (DirectRack) has emerged as a technology-driven leader in the warehouse storage equipment and retail display manufacturing industry. Operating out of Dongguan, Guangdong Province—the global manufacturing heartland—our footprint spans a massive 25,000 square meters of state-of-the-art facility space.
Backed by 10 years of intensive industry expertise and 8 years of dedicated international export experience, we maintain a robust annual export turnover exceeding $18 million USD. We specialize in engineering and supply-chain execution for heavy-duty racking, high-capacity retail display solutions, and automated storage and retrieval systems (ASRS) supporting global logistics and multi-channel supply chains.
At DirectRack, our commitment to reliability begins with material selection and continues through automated fabrication and strict quality validation. Below is an overview of our specialized engineering pipeline.
B2B organizations require storage structures built to match their specific industrial dynamics. System failures in heavy industrial storage or retail spaces can disrupt workflows and lead to liabilities. We provide targeted configurations tailored to these demands:
Cold storage spaces demand high structural reliability. Low temperatures can compromise standard steel. DirectRack utilizes certified Q235B high-tensile steel, finished with low-temperature powder coatings and hot-dip galvanization (HDG). This prevents rust and material degradation in sub-zero environments down to -30°C.
FMCG distribution hubs rely on quick pallet cycles. DirectRack structures support FIFO (First-In, First-Out) operations using heavy-duty gravity flow lanes and push-back rack networks. Integrated guide rails prevent forklift damage, ensuring stable operations during peak hours.
Modern retail spaces demand functional shelving. Our Gondola systems offer high load ratings with tool-free modular updates. Combining structural steel with customized natural wood, MDF, and acrylic panels, we help retailers create inviting store layouts.
Our facility employs 28 specialized QC inspectors who enforce testing procedures to deliver high-quality storage systems:
| Testing Method | Technical Objective | Target Standard Compliance |
|---|---|---|
| X-Ray Weld Seam Analysis | Verifies weld penetration and checks for internal porosity or micro-cracks in load-bearing joints. | AS4084 / AWS D1.1 |
| Magnetic Gauge Coating Measurement | Ensures powder-coated surfaces average a thickness of 60–90 microns for corrosion resistance. | ISO 2178 / ASTM D7091 |
| Destructive Column Compression | Measures maximum buckling limits under extreme vertical load to verify column integrity. | EN 15512 / RMI Standards |
| Beam Deflection Loading Tests | Confirms deflection limits remain within safe parameters (L/200 deflection limit). | OSHA 1910.176 / AS4084 |
The industrial shelving sector is shifting toward automated warehouse environments and eco-friendly manufacturing. Our engineering roadmap focuses on three main developments:
Managing international warehouse installations requires navigating local regulatory approvals. DirectRack works alongside design institutes, safety engineers, and logistics companies to simplify international shipping and structural approvals:
Essential insights for global B2B procurement managers and logistics architects.
Engineered for durability, high load capacities, and space optimization.
DirectRack
