Premium retail displays and warehouse racking systems optimized for high throughput and spatial efficiency.
A global leader in high-performance industrial warehousing infrastructure and advanced steel shelving systems.
Founded in 2016, Dongguan Dingguan Metal Products Co., Ltd. (DirectRack) is a technology-driven warehouse equipment enterprise located in Dongguan, Guangdong Province. Leveraging 10 years of industry expertise and 8 years of international export background, the company operates a state-of-the-art manufacturing plant covering 25,000 square meters of building area. Our annual export revenue consistently exceeds $18 million USD, supplying premium steel storage systems to worldwide logistics networks.
As modern logistics demands escalate, the structural integrity and design of supply chain racking system infrastructures serve as the baseline for operational safety. DirectRack provides an integrated engineering methodology that covers design, simulation, precision fabrication, and global compliance testing. We specialize in high-capacity pallet racking systems, custom multi-tier industrial mezzanines, and architectural-grade commercial shelving systems. Our engineering parameters ensure structural resilience, helping facilities optimize storage density and vertical usage under dynamic, high-throughput operating conditions.
E-E-A-T Pillar: With a supply network comprising over 650 certified raw material and metallurgical partners, DirectRack guarantees absolute batch-to-batch consistency. Every structural element is traceable back to its hot-rolled Q235 steel ladle analysis certificate, verifying metallurgical purity and structural load performance.
Navigating the shift toward smart vertical warehousing, strict seismic engineering compliance, and supply chain resilience.
In the wake of SKU proliferation and shifting global supply chain networks, global procurement officers are standardizing their warehousing components around modularity and durability. The push toward automated warehouses and micro-fulfillment centers requires structural configurations that maintain tight dimensional tolerances over years of continuous load cycles. Enterprises are moving away from light-duty generic systems in favor of engineered-to-order structural solutions that maximize volumetric space usage.
Furthermore, safety standards are tightening across major trade corridors. Procurement strategies in North America, Western Europe, and the APAC region now prioritize compliance with safety bodies like OSHA, EN 15512, and AS4084. Racking is no longer treated as simple passive hardware; it is evaluated as a structural component subject to seismic accelerations, floor-slab loading limits, and mechanical impact resistance. Procurement managers must analyze the raw materials used, specifically targeting cold-rolled profile consistency, uniform weld quality, and electrostatic powder coatings that resist corrosion in temperature-controlled spaces.
Specialized racking configurations designed to meet the operational demands of retail, logistics, and heavy manufacturing.
Designed for rapid, manual box pick operations and automated material handling equipment (MHE) integration. Features adjustable shelf configurations, clean drop-in wire decks, and integrated multi-tier mezzanine layouts that multiply floor space efficiency by up to 300%.
Engaging heavy-duty Q235 structural steel to withstand concentrated pallet loads ranging from 500kg to over 2,000kg per level. Options include specialized cantilever arms, custom frame heights, and shock-absorbing column protectors to safeguard against forklift impact.
Engineered for high density and optimized rotation models such as First-In, First-Out (FIFO) using deep drive-in racking or gravity-fed push-back structures. Utilizes thick corrosion-resistant powder coatings to prevent oxidation in high-humidity and freezing environments.
Architectural-grade metal and wood modular gondolas built for clean product presentation and load stability. Integrated pegboards, electroplated display hooks, and checkout systems are engineered to handle high customer traffic and frequent merchandising adjustments.
Inside DirectRack's 25,000 square meter facility: End-to-end automation from raw steel to certified, powder-coated systems.
Our production pipeline operates under strict lean manufacturing principles. Every steel profile is formed, punched, welded, and coated using automated machinery. This level of automation ensures tight mechanical tolerances, which are critical for stable structural alignment over multi-level racking configurations. Check our production phases below:
Driven by CAD/FEA engineering paradigms to build next-generation, high-density storage solutions.
Innovation is at the core of our business model. Spearheaded by 35 senior R&D engineers, DirectRack provides dynamic structural calculation models and fully bespoke modular storage designs. Our custom options feature customizable shelf depth/height ratios, multi-tier mezzanine configurations, anti-seismic bracing, and custom RAL color palettes. In the previous year, we successfully introduced 42 new product designs to meet evolving automated warehouse demands.
Our engineering roadmap focuses on structural lightweighting using high-tensile micro-alloyed steels. This approach increases load limits while reducing material weight. By utilizing finite element analysis (FEA), our R&D team simulates load patterns, structural deflections, and seismic behaviors across different warehouse configurations. This allows us to optimize column profiles and beam connectors before moving to volume production, ensuring predictable mechanical performance in the field.
As logistics facilities transition to automation, racking components must maintain strict dimensional accuracy to interface with cranes, automated guided vehicles (AGVs), and shuttle systems. Our team is developing high-precision racking profiles with tolerances under ±0.5mm. This design helps minimize mechanical wear on warehouse automation systems and prevents operational downtime caused by misaligned rack structures.
Strict quality control protocols managed by 28 certified QC inspectors to ensure field reliability.
DirectRack maintains strict quality governance enforced by 28 specialized QC inspectors. Our quality control framework adheres to international AS4084 and OSHA safety standards. Our standard product inspection methods include X-ray weld seam analysis, coating thickness measurement via magnetic gauge, column compression destruction tests, and full-scale beam deflection loading tests to ensure zero-defect delivery.
Utilizing a seamlessly integrated OEM/ODM trade background, DirectRack has established strategic alliances with 650 supply chain partners across raw steel sourcing and automated surface treatment industries. Our primary export markets include Southeast Asia, the Middle East, and South America. Our main client types range from retail distribution facilities and automotive parts warehouses to commercial FMCG wholesale hubs.
By securing direct volume contracts with regional steel mills, we protect our clients from global commodity price fluctuations. We manage international sea freight, customs clearance, and local container logistics to provide end-to-end delivery tracking. This coordinated supply chain model helps maintain stable production schedules and predictable delivery timelines for overseas infrastructure projects.
Answering key engineering, compliance, and custom manufacturing questions for international procurement managers.
Heavy-duty industrial warehouse shelving, cantilever racks, and adjustable retail solutions.
DirectRack
